The National Association of Jewellers.
Formed in 2015 through the unification of the British Jewellers' Association and the National Association of Goldsmiths, the NAJ represents over 1,700 member businesses across the UK jewellery sector.
The UK's leading jewellery trade body.
The National Association of Jewellers is the UK's leading trade association for the professional jewellery sector, giving members a clear, actionable understanding of the challenges and opportunities facing their businesses.
The NAJ is one of only a handful of trade associations to hold a Royal Charter grant of arms. To display that grant of arms, every member must abide by the NAJ's Code of Conduct — built on honesty, integrity and professionalism.
The grant of arms gives customers peace of mind that they are dealing with a jewellery business committed to the highest standards of honesty, integrity and professionalism.
Aimgold Limited is a member of the National Association of Jewellers, membership number 74916.Who you are buying from matters.
When you take on equipment that your pricing decisions depend on, the standing of your supplier is part of the decision.
Code of Conduct
Every NAJ member is bound by a Code of Conduct requiring honesty, integrity and professionalism in all business dealings — including ours with you.
Legally compliant
NAJ membership supports compliance in areas including hallmarking law, health and safety, and responsible business practice — the same areas your XRF touches.
Dispute resolution
The NAJ provides formal mediation through NAJ Resolve, giving a fair and transparent route to resolve disputes should one ever arise.
Customer charter.
As a member of the National Association of Jewellers, Aimgold commits to the following.
Always act with honesty, integrity and professionalism in all dealings with customers and the wider industry.
Describe our products and services fully and accurately, providing customers with the information they need to make informed decisions.
Abstain from any conduct or practice that may mislead customers or bring the jewellery industry into disrepute.
Act responsibly and sustainably to support the NAJ's commitment to the standards of the Responsible Jewellery Council.
Deal with any complaints in a timely and fair manner and clearly explain the NAJ procedure for mediation to facilitate a timely resolution.
Cooperate fully with any enquiry to resolve any disputes and abide by the findings and decisions of the NAJ.
Questions about our accreditations?
We're always happy to discuss our memberships and what they mean for you as a customer.